David’s role at AIR Marketing is to create our company’s vision, assemble the necessary resources for implementation, and ensure client satisfaction. David’s experience in marketing and advertising has equipped him with insights into business trends and the strengths/weaknesses of traditional approaches in these arenas.
The result is a company with a unique value proposition:
Analytics + Imagination = Results.
David continues to refine AIR Marketing’s ability to deliver on its vision by assembling the optimal mix of team expertise, technology and support. He accomplishes this by leveraging his business experience to create integrated solutions through buy vs. build, acquisition, and internal growth decisions. All these efforts are designed to achieve David’s number one goal of maximizing the value that AIR delivers to its clients.
David holds an MBA from the W. P. Carey School of Business at Arizona State University.
Who was a big influence in your career?
Elaine Ralls – gave me the opportunity to run head first into this business.
Is there a great client story you’d care to share?
We have been blessed with many great clients.
Do you have a method for coming up with ideas and solutions for clients?
Starting with research and the data our customers have in house but don’t have easy access to is our secret sauce. Digging deeper than most and being armed with the knowledge on how to identify opportunities that exist within the data results in new revenue generating opportunities and success for our customers.
What’s the most important thing you’ve learned about advertising?
When done correctly – it works.
What talent do you wish you had?
I wish I was able to speak Spanish fluently and could play guitar. My goal is to join a Mariachi band when I retire.
If you had to live on a desert island, what would you miss most?
Water.
What can’t you live without?
My wife and kids.
What’s your point of view about politics?
You have to stand for something or you will fall for anything.
What’s your favorite TV program?
Three and a Half Men and Deadliest Catch.
What do you do for a good time when you’re not working?
Anything outdoors.
Do you have any kids?
Yes, two boys: William and Jackson.
What was college like for you?
No regrets.
What is your theme song?
Burning Ring of Fire.
