"@
AIR Marketing’s mission to “Measurably and Profitably” grow each client’s business is Elaine’s passion. Consequently, the status quo is yesterday’s news. She constantly assesses progress toward goals and seeks innovative ways to accelerate client business growth. Tirelessly leading by example and fostering a creative, vibrant atmosphere within AIR Marketing isn’t going unnoticed. AIR Marketing ranks in three prestigious Business Journal Book of Lists categories: Top Places to Work, Top Advertising Agencies, and Top Women-Owned Businesses.
Dubbed a “serial entrepreneur” by bizAZ Magazine, Elaine’s experience in sales, marketing and advertising is the impetus for her involvement in the business community. She is on the Board of Directors for the Better Business Bureau and the Arizona Foundation for Women, and is active in the Women President’s Organization
Elaine has an MBA from ASU and a DBA from Nova Southeastern University, where her doctoral research focused on measuring sales and marketing effectiveness.
What got you into this business in the first place?
Chance to succeed by making others successful.
Who was a big influence in your career?
Yoda… “Do or do not….there is no try”
What was “your finest moment,” the thing you’re most proud of?
The first time we skied a mountain non-stop top to bottom as a family…winter of 1988….Wolf Creek, Co.
What was your most embarrassing moment in this business?
You really don’t want to know….I have “doozies”!!
What makes people successful in this business?
Who you are shows. Positive attitude, curious mind, passion for learning, courage to contribute big ideas, readiness to admit and fix mistakes, desire to see others win.
What makes a great brand?
Alignment with core values…being who you say you are.
What’s the most important thing you’ve learned about advertising?
There’s always more than one right answer.
What talent do you wish you had?
I’ve always wanted to be able to whistle through my teeth like my dad.
If you had to live on a desert island, what would you miss most?
Wine…but would probably figure out how to make it. French Fries would be a close second.
What can’t you live without?
Collaboration
What are your plans for after advertising?
Pay it forward…move from success to significance.
What was growing up like for you?
Small town, patriotic entrepreneurial parents, explore the possibilities philosophy.
What’s your favorite TV program?
Shark Tank
Do you have a personal philosophy?
“One Big Life” is my philosophy…it’s not about business or personal being separated…it’s all the same…simply “One Big Life”
What are your favorite internet sites?
You Tube
Ad Age
Vistage CEO site
What is your theme song?
Have 2: Theme from Rocky and Sink or Swim by Tyrone Wells
