Fred’s range of experience spans marketing strategy design and execution, brand management, market segmentation, database marketing, leveraging data assets, predictive modeling and analytics. Building on his marketing technology experience gained in the hospitality, health care and telecommunications industries, Fred directs Cyclone™, AIR Marketing’s technology engine, to enhance AIR’s client success in CRM (customer relationship management), data enhancement, reporting, profiling, campaign implementation and tracking.
Fred earned an MBA from Arizona State University.
What got you into this business in the first place?
New challenges, fresh ideas, multiple clients.
Who was a big influence in your career?
A former supervisor that mentored me in new ways to leverage marketing data.
What was “your finest moment,” the thing you’re most proud of?
The game changer of AIR’s first Cyclone implementation.
What was your most embarrassing moment in this business?
Probably yet to come…
What attracted you to AIR?
AIR’s team and its vision alignment with my own.
Do you have a method for coming up with ideas and solutions for clients?
Answering the question…“How are Get, Keep, Grow strategies best implemented through client data?”
What makes a great brand?
Owner, employee, and agency passion for a company and its products.
What’s the most important thing you’ve learned about advertising?
Keep an open mind.
What talent do you wish you had?
To talk like Sean Connery…anything he says sounds cool.
If you had to live on a desert island, what would you miss most?
Sports cars and guitars.
What are your plans for after advertising?
A half day off.
What’s your favorite sports team?
Sun Devils.
What frustrates you the most?
People who don’t do what they commit to.
What’s your point of view about politics?
Keep your hand on your wallet.
Tell us about your pets?
My pets have a better life than most people.
What was growing up like for you?
Still growing up.
What’s your favorite TV program?
Seinfeld reruns.
Least favorite?
All the talent competition shows.
What do you do for a good time when you’re not working?
All the talent competition shows.
Do you have any kids?
Three girls…one still in the nest.
What was college like for you?
Can’t remember.
What is your theme song?
Won’t Get Fooled Again (the Who)
