Just posted a photo 
Janelle manages all public relations efforts and oversees social media activities for AIR Marketing’s clients. With more than 15 years of experience in public relations and newspaper reporting, Janelle has a deep understanding of the ever-changing news media landscape and the move to social for news and information gathering.
Janelle’s experience working in two major media markets—Washington, D.C., and Phoenix—allowed her to create award-winning programs for a variety of clients and industries, from healthcare and insurance (both people and pets) to federal government agencies and retail.
In addition to her public relations experience, Janelle has a solid background in print journalism, having reported for such publications as The Arizona Republic, The East Valley (Ariz.) Tribune and The Montgomery (Md.) Journal. Her stories have moved on the Associated Press and New York Times News Service wires.
What got you into this business in the first place?
As a young girl I developed a series of stories for a super-hero I created named “Banana Man,” where I chronicled his amazing tales of super-stardom as he flew around in his big banana costume saving children and animals with his tell-tale yellow cape flowing behind him. My little brother sat in wide-eyed wonder next to me, deliciously savoring every word about Banana Man’s latest adventure. Obviously I had a knack for story-telling.
I started my “real” career in newspapers as a reporter and then wrote for and edited a university publication. From there it was a natural progression into PR.
Who was a big influence in your career?
My dad, who knew I loved to write and urged me to join the high school newspaper staff.
What was “your finest moment,” the thing you’re most proud of?
The days my kids were born.
What was your most embarrassing moment in this business?
Performing a solo (lip synched) rendition of Justin Bieber’s “Baby” dressed as the boy wonder himself on a dance floor in front of 100+ of my colleagues at an employee Halloween party. I can neither confirm nor deny that there were Jello shots involved.
What attracted you to AIR?
Everyone has a voice.
Do you have a method for coming up with ideas and solutions for clients?
If I didn’t, I’d be in big trouble…
What makes a great brand?
Staying power. Resonance.
What driving career goals do you still have?
Writing and publishing a book.
What’s the most important thing you’ve learned about advertising?
There are no limits to thinking outside the box.
What talent do you wish you had?
Fitting everything I need to get done in just 24 hours.
Is there any food that helps you think more creatively?
Chocolate
What are your plans for after advertising?
Writing the great American novel, ideally on a beach somewhere. And baking (and eating) lots of cupcakes.
What’s your favorite TV program?
Everyday Italian on the Food Network
Least favorite?
I have never watched an episode of Jersey Shore. It just doesn’t seem right.
What’s your point of view about politics?
I’ve got to plead the fifth on this one…
What do you do for a good time when you’re not working?
Cook, read, and hang out with my family and friends
Do you have any kids?
Two, but some days it feels like 20!
What was college like for you?
A little jarring, coming from a tiny high school in a small town to one of the largest universities in the country.
What are your favorite internet sites?
I’m a news and food junkie: washingtonpost.com, cnn.com, msnbc.com, foodnetwork.com, ericeatsout.com.
What is your theme song?
Lady Gaga’s “Paparazzi”
