Branding & Identity

Gatorade’s Brand Evolution

June 3rd, 2011

Written by: Mike Vera

As we all know, transforming a brand is not a small task. It’s a huge process that requires mass amounts of collaboration and brain power. While grazing the web for inspiration, I came across a video that documents the work behind Gatorade’s new brand evolution. It covers everything from preliminary sketches to the amount of storage space the whole project consumed upon completion. The whole approach was quite impressive and gave me a renewed appreciation for the work that goes on behind the scenes. 

Check it out here: Gatorade brand evolution