With its resort-like feel and ample amenities including golf, spa and dining, The Inverness Hotel looked to solidify its reputation as the ideal leisure getaway close to home. With the intent to develop a campaign that will live year after year, “Wine. Dine. Unwind.” was born as the first-ever true summer campaign for the property. Campaign development included a combination of local print and online media placements, website promotions, past guest emails, promotions within the property Loyalty Club, on-property displays and collateral pieces. In the first three months, the program generated 464 room nights and $72,319 in total revenue. The Inverness also saw a 31.3% increase in average non-room revenue per night in June and a 95% increase in July.
