On Our Minds
Who said TV wasn’t interactive?
June 1st, 2011
Written by: David Ralls
Technology is making it easier for consumers to engage with and try products that brands are promoting on TV. According to Michael Learmonth at Ad Age Digital, Pepsi is one of the first to leverage a new app called IntoNow that allows consumers to “check in” to download a coupon while a commercial plays on TV. [...]
The New Normal for CMO’s in 2011
April 20th, 2011
Written by: Elaine Ralls
A recent AD Age article http://adage.com/cmostrategy/article?article_id=146419 addesses the “New Normal for CMO’s” and validates important priorities for strategic thinking. In reflecting on their successes during 2010, CEO’s of AIR Marketing’s national clients say the same thing. The economy is in recovery. There are new media channels and ways to communicate more effectively. Budgets are tight [...]
Client/Agency Love
March 2nd, 2011
Written by: David Ralls
This is G rated I promise! I was in Denver last week visiting one of AIR Marketing’s great clients we have done business with for over 10 years. A 10 year relationship is almost unheard of in the marketing and advertising business…or even in marriage for that matter unfortunately. Before we started our strategy meeting [...]
I’ve been thinking…
March 1st, 2011
Written by: Elaine Ralls
I’ve been thinking a lot lately about rest, healthy rest…getting renewed and refreshed. I’ve come to the conclusion that rest isn’t about sleep, it isn’t about working less hours, it isn’t about doing nothing, and potentially it’s one of the most misunderstood concepts out there. As demanding as our work is, it is not supposed to [...]
Survey Says…My Opinion Matters, Dammit!
February 14th, 2011
Written by: Sara Arnold
I once signed up for one of those online survey programs where you earn credits for every survey taken, which can then be redeemed for various benefits like gift cards, magazine subscriptions and travel points. But I found myself—after the demographic questions that usually start them off—being disqualified for (what I thought) was a disproportionate [...]
How Mark Zuckerberg started a revolution.
February 3rd, 2011
Written by: Greg Granillo
A strange combination of things happened to me this week: I saw The Social Network for the first time and the very next day the protests in Cairo, Egypt escalated to a breaking point. It got me thinking for a couple reasons. First, my wife and I recently returned from a trip to Cairo in [...]
Streaming content the next step in TV media.
July 15th, 2010
Written by: Patrick Murphy
Most of the time I’m on the edge of technology and media, but once in a while I uncover something that I can’t believe I haven’t discovered yet. My recent purchase of a Blu-Ray player was one of my most recent moments of discovery that left me feeling a little behind the curve. My Blu-Ray [...]
My Love-Hate Relationship with Tivo
May 10th, 2010
Written by: Courtney Snodgrass
I have to start off by admitting my relationship with TiVo is young. Our relationship began only two years ago and has already turned into a joyless game of tug-of-war. Admittedly, I know that I have complete control over my opponent (literally, victory is a mere touch of a button away), but it’s addicting! Let [...]
Inspiration in the Most Unusual Form
April 22nd, 2010
Written by: Dan Santy
From outward appearances, Peter looks like any happy 61-year-old retiree: average height and build in a collared polo shirt and loose shorts most days, a salt and pepper beard and receding brown hair turning gray. He clearly missed the iPod wave, but loves to sit and listen to vinyl records on a Teac turntable in [...]
Digital. Formerly Known as Mobile.
April 15th, 2010
Written by: Adam Pierno
while mobile marketing has been slowly gathering momentum, digital overtook it.
The disconnect between sales, branding and strategy.
March 29th, 2010
Written by: Adam Pierno
Clients looking to drive traffic and sales believe that a good offer is all they need. And a good offer sure helps.
Look Before You Leap: 3 Things Your Business Should Know Before Marketing Yourself
October 28th, 2009
Written by: Dan Santy
One thing clients know for sure is their business. And we as their partner better know it too. What I wish more of our clients understood before starting a marketing campaign is this: The consumer really is in control. And you must give them what they want. It’s not about what you want to say, [...]
Just Being There Is Not Enough
August 6th, 2009
Written by: Adam Pierno
You’ve put your brand on social sites like Facebook and Twitter. Congratulations. You’re part of the conversation. When a consumer follows or fans you, you reciprocate. Very nice. But if that’s where your engagement ends, you have an appointment with fail. In any good conversation, both sides should speak, both sides should listen. Each side [...]
Habits Change in 30 Days
July 7th, 2009
Written by: Dan Santy
I’ve heard that about diets, exercise programs and smoking cessation. Just do something or stop doing something for 30 days and you can change behavior. Imagine the behavior that’s happening in consumers who’ve been changing their behavior, in some cases, for over a year now. Trading down in restaurant selections, trading off to less expensive [...]
Fan Pages. Don’t treat them like they’re free.
July 3rd, 2009
Written by: Adam Pierno
We all know by now social media blah blah blah. It’s a powerful yadda yadda. Harness the social graph and so on. Et cetera. So you want to get started building out your social media presence and participate in the great conversation. This is smart. Where do you start? Probably a fan page on Facebook, [...]
In a media buyer’s perfect world…
July 1st, 2009
Written by: Admin
…everything would be based on the art of negotiation. Recently, I came across a YouTube video that expands on a buyer’s ideal life. It’s about all the crazy things we get away with in the outside world – if we only could. Unfortunately, for us dreamers, this doesn’t happen unless you are in a flea [...]
7 Good Front-end Development Practices
June 16th, 2009
Written by: Admin
WordPress states it best on the their footer, “Code is Poetry.” Code looks beautiful on paper and functions best when executed with the correct “spelling, grammar and formatting.” Here are seven good front-end practices to create useful, well-written and drop-dead gorgeous designs… CSS Reset Before you build a home, you must first lay a solid [...]
Social Media is for Stalkers
June 16th, 2009
Written by: Juliana Gonzalez
What’s on MY mind today? I just took a five minute break from creative briefs and photoshop files to sneak a peak at the profile of a new Facebook friend, and I find myself thinking back to the days when social networking began. I remember the horror stories and warnings about sharing personal information. Let’s [...]
Tasty Online Marketing for Restaurants
June 5th, 2009
Written by: Admin
Consumer reports have continuously found that consumers (just like you and me) prefer the recommendations of their peers instead of other advertising means. Why? Because it’s (for the most part) unbiased and since these friends and colleagues know you well, you assume they would know what you like and have your best interests at heart. [...]
